The company needed support refining both usability and IA across its product-focused web presence.
Experimental Product Design
Vivelet
2025
For Launching Brand, we developed a brand strategy that could stand toe-to-toe with century-old luxury names, while establishing a clear voice in the EV space. Our approach combined Scandinavian design sensibilities with a strong commitment to sustainable innovation.
Objective
To create a visual and tactile interface that embodies the spirit of ownership - where design, motion, and sound merge into a unified experience.
The interface of Sound bridges art and engineering, turning listening into touch, and digital playback into sensory ritual.
What we've done
1. Developed a multi-sensory design language that translates sonic flow into visual geometry and physical form.
2. Designed the vive-disc interface, merging elegance and utility to symbolize digital permanence.
3. Engineered UI principles inspired by rhythm, frequency, and resonance - sound made visible.
4. Built a cohesive aesthetic system across digital and physical touchpoints: product, website, and collector display.
Creative Process
1. Research: Studied synesthetic relationships between light, motion, and sound to inform Vivelet's sensory identity.
2. Sketching: Translated frequency maps and waveforms into symbolic patters that express sonic ownership.
3. Digital Design: Modeled the vive-disc and interface animations to capture flow and weight - music you can see and feel.
4. Refinement: Tuned the motion grammar and typography to align rhythmically with the emotional pace of music.
Results
The Interface of Sound redefines user experience - from passive listening to embodied interaction. Every element of Vivelet's visual and tactile system resonates with the frequency of ownership, translating sound into soul.
Conclusion
Through sensory design, Vivelet turns technology into communion - creating a new visual and tactile language for music as an ownable medium.
